The idea of rejuvenating the area revolves around the notion of gentrification by introducing an institution, imagining it as a form of city campus by injecting new community hence expanding the city activity level over a broader coverage to reactivate the idle street. However, very often the term itself carries negative connotations such as driven out of existing community and conflict of cultural value. According to Charles Landry, this pessimism usually arises due to the fading sense of placeness by the local and the feeling of being segregated. Yet, with no doubt issue such as security and businesses can only be solved as a collective effort from everyone developing mutual responsibilities to a place. The gentrification thus has to emphasize more on interaction and exposure rather than concealing and segregation.

A new form of gentrification therefore is required to promote interaction and to create exposure between the two communities, of new and existing. By putting this against the idea of reactivating a place through institution, an opportunity of extroverted education points to an art school, as art is often deemed as an expressive form of communication. The intention is by using the institution as a form of catalyst to react against its surrounding to generate a sharing platform that resonates among both communities, hoping to strengthen the mutual bond and sense of belonging. Very often gentrification means introduction of a new community that could easily be isolated from the native, but here the intention is to maximize the interaction and eliminates the boundary in between.